Coca-Cola Retailing Research Council Podcast Series, E2: The Road to Relevance

From new technologies to shifting consumer preferences, disruptive forces are forever changing the world of food retail. The Coca-Cola Retailing Research Council (CCRRC) Podcast Series, hosted by Coca-Cola Retailing Research Council research director Michael Sansolo, aims to help retailers chart a path to relevance as they work to develop the supermarket of the future.

In each episode of the series, Michael will be joined by a special guest to explore a different aspect of the Council’s latest report, “Surviving the Brave New World of Food Retail.” Check back every two weeks for new meaningful discussions and actionable insights to help you grow your business, and visit www.ccrrc.org to download the full report and diagnostic tool for free.

Episode Two: The Road to Relevance

The new CCRRC report charts a course to relevance for food retailers as their industry rapidly changes. But how was that roadmap developed?

This episode of the CCRRC podcast series features Michele Orndorff, senior manager of the retail and consumer goods group at Kurt Salmon Associates, discussing how the report was developed and how its findings can have an incredible impact on a business.