In this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific examples of these types of loyalty program enhancements in action.

From employing hyper-segmentation to preventing costly loyalty fraud, implementing AI and ML in loyalty programs allows brands to create highly personal one-to-one marketing experiences to establish customer loyalty at scale.

Key points:

• Driving engagement with personalized experiences
• Unlocking automated customer service with Chatbots
• Gamifying the CX
• Detecting and preventing Loyalty Fraud