08/01/2023

The Fresh Market Rolls Out All Things Pumpkin in August

Specialty food retailer aims to be 1st to introduce fall-inspired products

Digital Editor

The Fresh Market is debuting new packaging for its exclusive fall-inspired products.

The crisp autumn air may not be here yet, but that isn’t stopping The Fresh Market, Inc. from debuting its fall-themed products. In an effort to get ahead of the retail rush of pumpkin-flavored everything, the specialty grocer has started to introduce a wide array of fall-inspired offerings — many of which are exclusive to its stores — on Aug. 1 and will continue to roll out products throughout August, September and October.

[Read more: "The Fresh Market Names New CFO"]

The fall products include:

The Fresh Market Pumpkin Spice Coffee
The Fresh Market Pecan Pie Coffee
The Fresh Market Gummy Pumpkins
The Fresh Market Pumpkin Spice and Spooky Drizzle Pretzels
The Fresh Market White Chocolate Pumpkin Pie Almonds
The Fresh Market Pumpkin Pecan Granola
Rao’s Homemade Red Wine Marinara
Nightingale Apple Cider Ice Cream Sandwiches
Hallow-Boo Bark
Lesser Evil Pumpkin Spice Organic Popcorn
Graeter’s Pumpkin Ice Cream
Van Leeuwen Pumpkin Cheesecake Ice Cream
Tèo Spiced Pear & Brandy Gelato
Pechkeks Misfortune Cookies
Pumpkin beer
Spellbound Pinot Noir
Ghost Pines Red Blend

Private label fall-themed products feature an all-new look with the debut of new packaging that reflects the vibrant colors and flavors of the autumn harvest.

The Fresh Market is also celebrating the fall season with a special promotion. Running Aug. 2 - Aug. 8, customers who buy $50 or more in gift cards for Dick's Sporting Goods, Lululemon, Academy Sports, Buffalo Wild Wings, Jimmy John's or Subway will receive a $10 The Fresh Market register coupon to be used on a future purchase, valid for seven days.

Greensboro, N.C.-based The Fresh Market operates 160 stores in 22 states. In 2022, Cencosud completed the acquisition of 67% of the shares of The Fresh Market Holdings Inc., with Apollo Global Management and other shareholders retaining 33% of the shares. The Fresh Market is No. 76 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.