Meal Kits

Partnership follows similar ones with Fexy Media, AllRecipes.com

Deal follows similar initiative with Prime Now, Fexy Media

3-tiered line addresses need for convenient, affordable options

Meal planning isn't all about the main dish

Iowa grocer to focus on new formats, prepared foods, online fulfillment centers

Simply Recipes, Serious Eats ingredients available through Prime Now

5 Minute Lunches match consumer desire for convenience-minded kits

Clear goals, complementary values, keeping things simple all matter

Meal-kit delivery service cut approximately 6% of workforce

Buildable meals also available via Walmart, Kroger, Instacart

Many shelf-stable solutions are designed to offer same simplicity, convenience

Acquisition follows speculation of grocers acquiring such services