The new online store and digital marketing program for Houston independent food retailer Little Red Box Grocery are powered by Grocerist, which offers the first and only industry-specific solution built on Shopify, the world’s largest e-commerce platform. The solution provides a modern customer experience, weight-based selling, product substitution features, advanced pick/pack technology, flexible pickup/delivery scheduling and customer marketing services.
“Grocer investments in digital must translate into profit and additional business value, and this is where we come in, to ensure e-commerce becomes a driver of growth and profit,” noted Matt Smith, COO and co-founder of Toronto-based Grocerist. “We are excited to work with Little Red Box to bring their store online. Grocerist provides all of the technology that independent grocers like Little Red Box need to succeed online and, equally important, our marketing team designs and executes for the grocer the email, social, search and in-store campaigns that drive business growth.”
“We were eager to bring our store online and researched how to do this on our own,” said Samuel Newman, of Little Red Box. “When we realized the overwhelming amount of time, cost and expertise that required, we quickly pivoted to selecting Grocerist. They offer all of the grocery-specific features and functionality built on the Shopify platform so we can take advantage of the unique marketing integrations Shopify offers with Facebook, Google, email platforms and more. Now, with Grocerist’s marketing support, we can grow our customer base (both in-store and online), increase order size, increase purchase frequency and really emerge as an omnichannel grocer to better support our suppliers, customers and community.”
Grocerist customizes Ottawa, Ontario-based Shopify and integrates proprietary and best-in-class third-party technology to meet the particular needs of independents. For online SNAP EBT, the company partners with USDA-approved third-party payments provider Forage, which is based in San Francisco.