Natural and organic, specialty, and fresh product distributor KeHE has named the 15 winners of its 2023 TRENDfinder event, which took place live last month during Natural Products Expo West at the Anaheim Convention Center (pictured), in California.
“A key focus at KeHE is to support small and emerging brands in getting their start and helping them flourish in the marketplace,” said Rachelle Radcliffe, senior director of supplier experience at Naperville, Ill.-based KeHE Distributors LLC. “One way we do that is through KeHE TRENDfinder events, providing brands with the opportunities to be in front of the right people at the right time and kickstarting connections with our extensive KeHE marketplace network.”
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The event gave 50 suppliers the chance to join one-on-one pitch meetings with KeHE’s category management team, with the winners selected to be added to the distributor’s robust assortment. Brands were chosen based on their ingredients, innovation, taste, scalability, packaging, purpose and passion.
The 15 “Golden Ticket” winners are Resist Nutrition, The Plug Drink, CorEats Mixes, Egmont Manuka Honey, Eve Wellness, Green Boy, Clean Juice, Naturli’, Almondy, VGAN Chocolate, Melati Drinks, Bear Bar, Wild Orchard, FITPPLand EVERBLUE.
By joining KeHE’s product portfolio, these brands will gain exposure to 30,000-plus retail locations and support the distributor’s retail partners in bringing innovation to their customers. Along with helping the selected brands navigate the distribution process, KeHE will provide supplier promotional programs free of charge to the 15 “Golden Ticket” recipients.
The next KeHE TRENDfinder event will take place virtually May 1-12. Brands not set up at KeHE can apply to participate in the upcoming event.