Northern California independent grocer Harvest Market has become the first grocery store in the country to deliver healthy-food incentives straight to a customer’s EBT card. The food retailer began participating in the program in March.
The incentives go to participants in CalFresh, California’s federally funded food assistance benefits program, also known as SNAP, who earn matching dollars when they buy California-grown fruits and vegetables. So if a shopper buys $5 worth of local produce, they receive $5 on their EBT card.
Customers can earn up to $60 in rebates per month at the Harvest Market locations in Fort Bragg and Mendocino, Calif. SPUR (the San Francisco Bay Area Planning and Urban Research Association), a nonprofit public policy organization, spearheaded the project.
These programs have been linked to increased consumption of fruits and vegetables, resulting in less food insecurity, improved public health, and increased business for the California agriculture industry.
“Right now, with inflation, a reduction in public assistance benefits, and pandemic benefits ending, people need help,” said Harvest Market VP Jennifer Bosma. “And they need help on eating fresher, healthier food. This program gets fresh produce into more homes and encourages people to eat healthier. They get more food for their EBT dollar, and it helps California farmers.”
The CalFresh pilot project will run through December 2023.
Family-owned Harvest Market operates three stores providing a unique blend of conventional, specialty, organic, domestic, international and local products. The indie also focuses on community support and sustainability practices.