Natural Grocers is opening a relocated store in Amarillo, Texas, on June 8. The latest store at 7441 Hillside Road replaces a previous location at 7400 SW 34th Avenue that will shutter on June 5.
The replacement store has a larger footprint and wider assortment. Natural Grocers expanded the produce section, for example, and is adding more refrigerated items and supplements. The latest site will also feature a Nutrition Education Center used for classes, recipe demos and nutrition education courses. In keeping with the company mission and culture, the new store was designed with sustainable building features and energy saving innovations, such as non-toxic building materials and 100% LED lighting.
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"The Natural Grocers good4u Crew has been proud to serve the community of Amarillo since the original location opened in the fall of 2008. This was our second store in Texas, trailing Richardson, by only a few months. We're excited to give our customers more space to shop, which also means new product offerings throughout all departments," said Raquel Isely, VP of marketing.
The first 150 customers on June 8 will receive mystery gift cards with varying amounts between $5-$500, while the first 500 shoppers on June 10 can pick up a Natural Grocers fanny pack made of alpaca wool. From June 8-30, a prize wheel will provide customers with store discounts in every department. Members of the retailer's loyalty program will receive exclusive pricing on other items, like select free-range eggs for $2.99 a dozen and organic avocadoes for $0.99 each.
Family-operated Natural Grocers is headquartered in Lakewood, Colo. The company is No. 95 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America. PG also named Natural Grocers one of its 10 Most Sustainable Grocers.