The Organic Trade Association (OTA) has received a record level of funding of more than $1 million from the U.S. Department of Agriculture’s Market Access Program (MAP) to promote U.S. organic products globally in 2023. The award is an almost 10% increase from 2022, as well as the largest MAP award ever received by OTA.
“The Organic Trade Association is proud to have been an official cooperator in USDA’s Market Access Program for more than 20 years, leading to huge wins for the organic industry,” said Sarah Gorman, international trade manager for Washington, D.C.-based OTA. “Our market promotion efforts have created opportunities that have generated millions of dollars in new sales and expanded global market access for our participating businesses, establishing new organic customers around the world.”
According to Department of Agriculture statistics, the value of U.S. organic exports nearly doubled between 2011 and 2021, growing from around $400 million to a little more than $700 million, including an almost 10% increase from 2020 to 2021. Canada and Mexico are the United States’ largest export partners, with Japan, South Korea, Taiwan, the European Union and United Arab Emirates all making the top 10 list for U.S. organic exports.
The association will highlight American-produced organic products to a global audience in the coming year at various international promotional events, among them Biofach, Food & Hotel Asia, and buyers’ missions at Natural Products Expo West, Natural Products Expo East and the Organic Produce Summit.
OTA represents more than 9,500 organic businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, consultants and retailers.