Hispanic independent grocer Cardenas Markets has brought back its Lotería Scratcher Sweepstakes, which this year features more than $1 million in prizes, a $150,000 increase from last year’s program. The sweepstakes program runs through June 13 at all 64 Cardenas locations.
“Every day, we work hard to bring families and communities together through our fresh and authentic product offerings,” said Cardenas Chief Marketing Officer Adam Salgado. “Cardenas Markets Lotería is a very fun way to bring people of different generations together, and it’s so fitting that we bring this beloved cultural game back to our stores in an even bigger and better way.”
Through the purchase of participating sponsor products, customers will receive one scratch card with an instant-win prize, or a code for a free digital scratcher, which can be accessed online. Registering the unique code found on the digital scratcher gives a customer the chance to win such prizes as an Apple iPad, an Apple AirPod Pro, a $200 Cardenas Gift Card or home electronics.
Participants may even have the opportunity to play in the Lotería semifinal game for a chance to win free groceries for a year, $10,000 or the grand prize of $50,000. According to the grocer, sweepstakes participants have a one-in-five chance to receive such instant-win prizes as food from Cardenas’ Cocina and Panadería.
Ontario, Calif.-based Cardenas operates 57 stores under the Cardenas Markets banner and seven stores under the Los Altos Ranch Markets banner. Cardenas is one of the largest Hispanic grocery chains in the country, with stores in California, Nevada and Arizona.