PG's 2017 Super 50: Adjusting Their Swing
As it continues to enhance its multiformat strategy with an eye on maximizing costs and streamlining its supply chain, Giant Eagle, standing at No. 14, has been taking a series of steps. Confronting the various challenges of heightened competition, deflation and shifting consumer preferences, the Pittsburgh-based company has made some difficult but necessary decisions to help it sharpen its focus on finding new and unique ways to motivate its base.
Highlights of its recent strategic adjustments include more aggressive everyday prices on popular produce items, the use of more targeted digital communications, its click-and-collect Curbside Express, and continued investments in remodeling its stores. Honored as PG’s 2016 Retailer of the Year, Giant Eagle has also dipped its toe into the home delivery market with the launch of the first phase of its Curbside Express Home Delivery pilot in the South Hills section of its hometown.
Beyond those efforts, the 223-store regional retailer offered buyouts to approximately 1 percent of the 34,000-member workforce at its corporate office. Other recent economizing measures undertaken by Giant Eagle included the closures of five supermarkets and four GetGo convenience stores in Ohio, Maryland, and Altoona, Pa.
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