Shopper Behavior

Baby Boomers remain important market segment: NPD

Mars Chocolate and Wrigley’s new LED rack display is helping retailers see front end confections in a whole new light.

Retailers, manufacturers and consumers embrace the concept that candy can be part of a healthy diet.

Willingness to pay gains steam in key categories

Alternate currencies catch headlines, but adoption is low among consumers

Cards, flowers post gains; electronics down: Brand Keys

Trade group survey probes consumer views

Natural beverage category one of fastest-growing sectors in the industry

How retailers can avoid ‘flow disrupters’ to enhance the experience

How mobile qualitative research helped Mondelēz find the right aisle for Potato Thins

Consumer attitudes Q&A live event set for April 24

Opportunity for marketers to educate shoppers, promote products