01/02/2002
Ultimate Juice Company Sells Saratoga Spring Water
BASKING RIDGE, N.J. - The Ultimate Juice Company, the nation's largest super premium, refrigerated juice company, has sold Saratoga Spring Water, the oldest bottled water company in the United States, to a private investor group led by Adam Madkour, who has been president of Saratoga Spring Water since 1993.
"Saratoga Spring Water is a strong brand, but is not a strategic fit with our core juice business," commented Ken Romanzi, CEO of the Ultimate Juice Company. "Ultimate Juice is focused on producing and selling the highest quality, super premium, refrigerated juices. Our products are made from hand-selected fruit from the best growing regions. A bottled water business does not fit in our product portfolio strategically."
Romanzi added, "However, Ultimate Juice will continue to distribute Saratoga Spring Water on company-owned trucks. We believe that under Adam Madkour's continued leadership the Saratoga brand will continue to thrive and grow from its Northeast heartland."
"Saratoga Spring Water is a strong brand, but is not a strategic fit with our core juice business," commented Ken Romanzi, CEO of the Ultimate Juice Company. "Ultimate Juice is focused on producing and selling the highest quality, super premium, refrigerated juices. Our products are made from hand-selected fruit from the best growing regions. A bottled water business does not fit in our product portfolio strategically."
Romanzi added, "However, Ultimate Juice will continue to distribute Saratoga Spring Water on company-owned trucks. We believe that under Adam Madkour's continued leadership the Saratoga brand will continue to thrive and grow from its Northeast heartland."
