Cracking the Code - Connecting with the Empowered Omnichannel Consumer

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In today's dynamic retail landscape, understanding the omnichannel consumer is vital for sustainable growth. This webinar will provide valuable insights into shopper shifting across channels, retailers, and platforms, exploring longer-term shopper behavioral changes and key differences in channel choice across generations.

Join speakers Kenneth Cassar and Stacey Maniscalco from NIQ for a 60-minute exploration of channel-shifting trends and consumer dynamics.

During this session, you will learn the behaviors that will inform your strategic decisions as you plan for 2024:

• High-level trends in the omnichannel landscape including omnichannel market sizing, penetration, and growth
• The increasing prominence of fragmented shopping trips and implications for brands and retailers
• Changing channel preferences among generational cohorts in both brick-and-mortar and e-commerce

Don't miss this enlightening webinar to see how you can stay on top of a fast-evolving consumer in a new retail landscape.

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