Shopper Behavior

Packaged Facts forecasts 10% growth by 2018

Consumers sound-off about supermarket meal offerings.

Where & When

Midan study gauges attitudes, perceptions, purchase drivers

Prepared foods are poised for higher gains, with targeted offerings by age, household income.

‘Retailers, manufacturers need to adapt, if they haven’t already’.

Higher commodity prices and an ever-so-slight uptick in consumer spending pushed supermarket sales up roughly $15.2 billion to $459.2 billion in 2011, from 2010’s total of $444.0 billion.